Blue ocean strategy summary chapter 8 engage your team in the new strategy the point of this chapter is that you shouldnt develop and implement the blue ocean strategy in a silo ignoring people on your team if your blue ocean strategy upends the status quo your team will be scared for their jobs their position in the organization . Summary of blue ocean strategy by w chan kim and renee a mauborgne by instaread is an in depth analysis of a book that focuses on how to create new value for consumers rather than focusing on the competition in an age when consumers not companies determine the direction of markets it has valuable insights into whats needed to be successful in todays world where companies must . Summary of blue ocean strategy by w chan kim and renee a mauborgne includes analysis preview blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005the text offers a practical handbook to business students and entrepreneurs . Summary of blue ocean strategy by w chan kim and renee a mauborgne includes analysis preview blue ocean strategy expanded edition how to create uncontested market space and make the